Web copywriting: the right number of words on a web page

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November 21, 2017
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November 21, 2017

Web copywriting: the right number of words on a web page

According to a study, when playing on the web, users are not going to read 100% of the content. For a text of 600 words , readers will read about 20% of the words on the page. The more content and less readers only read words (proportionally).

The usability expert “Jakob Nielsen” analyzed data from 45,237 page views, which he then presented in his article ”
How Little Do Users Read? “. From these data, it was possible to establish the following graph, which shows the percentage of words that a user can read a page in relation to the number of words on the page.

Image source: 
http://www.useit.com/alertbox/percent-text-read.html

According to this chart, users read:


Reduce the number of words becomes paramount louse ensure that readers capture the basic information.
It is possible to reduce the number of words by 2. As a concrete with the first paragraph of the definition of ”
website ” on Wikipedia:

A website or website (English website ‘site canvas’) is a set of hyperlinked web pages together and accessible to a web address.
They also say “Website” by metonymy, the World Wide Web based on the Internet. In January 2012, the web has more than 580 million sites, with over 175 million considered active.


(64 words)


By removing small little useful information, such as among sentences parentheses, it is possible to reduce the text 10 words:


A website is a set of hyperlinked web pages together and accessible to a web address.
They also say “Website” by metonymy, the World Wide Web based on the Internet. In January 2012, the web has more than 580 million sites, with over 175 million considered active.


(54 words)


By removing non-essential information and paraphrasing some sentences, it is possible to reduce this content 11 of 11 words:


A website is a set of linked pages among them.
They also say “Website” knowing that the web is based on the Internet. In January 2012, there were about 80 million sites, of which 175 million assets.


(39 words)


With a few tricks a text 64 words may well fall to only 39 words, a 39% reduction in the number of initils words.


Interesting as study.
And once again we see that what we do for SEO is not necessarily going in the direction of the utility for the user. So you really learn how to structure its content to highlight its great ideas and convey the essence of his message.


Study very interesting and practical.
As 1ternet, I realize that it must combine SEO and customer interest. So thank you for this article!


Hello,


very interesting study, which proves that it is always better to have quality than quantity.
In order to pass the information so it is essential to the essential, that way we will be sure to read to the end.


Study very interesting you learn a lot and it’s nice to let us share


a study that shows that Internet users must go to the essential, while for the engines, it must accurately describe what speaks the page, leaves to use synonyms and paraphrase.
From my side I do two parts: a synthetic and highly visible to users, a more detailed (and somewhat boring to read) for engines.


Hello,


I must say that this study surprises me somewhat, because frankly only play 40% of a 200 word, I am not convinced that it really understands, right?


This raises the question of interpretation.
Indeed, should we understand that people zap average with 80 words (40% to 200 words), or they only read words 2 of 5 on all of the text?


Finally, I think depending on how is structured and airy text, the concentration will be different, right?


Thank you for this article.


Personally I think that the number of words it depends exchange smoothed the subject and also the structure of the page!


Internet users are busy people.
You need to go to the essentials. But these are only stats


I think before creating a website and writing content.
The analysis of the need of users is a must for writing text on a website. In addition, to attract, retain and help visitors, there is already a flat design to be applied on the sites. It gives aesthetics to the site and it is convenient.


it depends only on the interest that the reader carries on the subject … it can read everything up even often read the same text if it feels hung addressed by the theme, the beautiful pen of the editor, the information provided … .par against if they are trifles that interest few readers or very badly written text so readers will just limit has cast a brief glance …


interesting article on the reading behavior plan to consider when drafting.
By cons I doubt the strength of an article 40 words in SEO, hard to squeeze in its main keyword and have a rich semantic approach.


Personally I do not think there is a specific number of words, from the time when treated with the topic of the page.

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